AI VISIBILITY FOR SMALL BUSINESSES
PEOPLE ARE ASKING AI.
WILL YOUR BUSINESS
BE PART OF THE ANSWER?
People aren’t just Googling anymore. They’re asking ChatGPT who to use, where to go and which businesses are worth a look. Naturally, you’d quite like yours to be one of them.
I help small businesses make their websites and online presence clearer, so search engines and AI tools can better understand what they do, who they help and why they’re worth considering.
I don’t invent magic buttons that get you recommended by ChatGPT by next Thursday. But I do all the practical work I can to give your business a better chance of being found.
Based in Glossop, helping independent businesses across the High Peak and throughout the UK.
SOUND FAMILIAR?
“HOW DO I GET MY BUSINESS TO SHOW UP ON CHATGPT?” GOOD QUESTION.
Maybe you’ve asked ChatGPT to recommend a business like yours, seen the names it suggested and wondered why you aren’t on that list.
Or maybe your business does appear but the information is wrong, out of date or missing half of what you actually offer. (Which is doing more damage than you think).
Or perhaps you keep hearing about AI search and all the things you apparently need to be doing when you were only just getting your head around SEO.
You want to know whether this matters for your business, what’s worth changing and whether somebody can please just help you sort it!
You don’t need another thing to become an expert in. You’ve got a business to run.
I’ll look at how your business is described online, whether your website clearly explains your services and what questions your potential customers need answers to. Then I can help improve the content, structure and business information that’s missing or needs some attention.
The aim? To make it much clearer what you do, who you help and why your business is worth considering - for potential customers, search engines and AI tools alike.
RIGHT. WHAT CAN WE ACTUALLY DO ABOUT IT?
PRACTICAL HELP WITH YOUR AI VISIBILITY.
You’ve heard you need to “optimise for AI”. Lovely. What does that actually involve?
For your business, it might mean rewriting service pages that barely explain what you offer, answering the questions your customers keep asking or sorting out business info that’s different everywhere you look. I’ll work out where the gaps are and help you tackle them. Here are some examples of what that can include — we’ll agree what your business needs before I start.
01
I’ll check relevant questions in AI search tools to see whether your business appears, how it’s described and which sources are referenced. A useful starting point & understanding that answers can change.
AI VISIBILITY REVIEW
02
If your website says you offer “bespoke solutions” but nobody can work out what you actually sell, we’ll sort that. I can rewrite your pages to clearly explain your services, customers and locations.
CLEARER SERVICE PAGES
03
What do people want to know before booking or buying? I’ll help identify those questions and write useful answers — covering things like costs, suitability, your process and what makes your service different.
CUSTOMER QUESTIONS & FAQs
04
Different services on your website, an old description on a directory and a location you left three years ago? I’ll review relevant profiles and help bring your business information up to date.
CONSISTENT BUSINESS INFO
05
You know your stuff. Let’s make sure your website shows it. I can help turn your knowledge, completed projects and customer feedback into useful case studies, About page content and articles.
sHOW YOUR EXPERTISE
06
I’ll review headings, page organisation and internal links, and check for obvious issues with access to your content. The aim is a website that’s easier for people and search tools to navigate and understand.
WEBSITE STRUCTURE & SEO
You know your business inside out. Let’s make sure your online presence tells the same story.
NOBODY EXPECTS YOU TO KNOW HOW ALL THIS WORKS.
THAT’S WHAT i’M HERE FOR.
You don’t need to arrive with an AI strategy. (what even IS one of them?!) “I’d like people to find my business and I haven’t a clue where to start” is absolutely fine.
We’ll talk about your business, look at where you need help and agree what I’ll tackle within your budget. Then you can hand the work over to me and get back to doing your thing.
01
WE HAVE A PROPER CHAT
You tell me what you do, who you want to reach and what’s prompted you to look for help. Whether you’ve spotted something wrong on ChatGPT or just want to understand your options, we’ll start there.
02
I LOOK INTO IT
I’ll review your website, relevant business profiles and a selection of AI search results. I’ll look for unclear information, missing content and practical opportunities to better explain what your business offers.
03
WE AGREE THE WORK
I’ll explain what I recommend, what I can realistically tackle and how much time it needs at my day rate. You’ll know the priorities and cost before booking — no mystery invoice at the end.
04
i GET STUCK IN
Once agreed, I’ll make the improvements and explain what’s changed. You’ll get a clear handover, including anything that needs your input and any sensible next steps.
You get on with running the business - I’ll make it easier to find.
mY OWN BUSINESS IS A PRETTY GOOD EXAMPLE.
FOUND THROUGH CHATGPT.
BOOKED FOR PAID WORK.
It’s quite nice when someone asks how they found you and the answer is “ChatGPT recommended you”. And it’s even nicer when they turn into a paying client.
That’s happened with two of my own clients, who came across Her Handmade Hustle through completely different questions.
LOOKING FOR SEO & ETSY SUPPORT
CHATGPT MADE THE INTRODUCTION.
SHE MADE THE BOOKING.
One small business owner told me she’d asked ChatGPT for businesses specialising in SEO and Etsy support for small businesses.
Her Handmade Hustle came up and she said I sounded friendly and approachable. She got in touch, we talked about what she needed and she booked paid support.
CREATIVE BUSINESS PODCAST
A PODCAST FIRST. a CLIENT NEXT.
A creative business owner was asking ChatGPT for podcasts offering advice on running a creative small business.
It suggested Her Handmade Hustle: Unplugged. That introduction led her to reach out for help with her own business - and she became a paying client (and now a lovely friend!) too.
Two client-reported chatGPT discoveries. two paid projects.
Neither was searching for my business by name. They were looking for help, advice and someone who understood a business like theirs.
That’s the kind of opportunity I want to help other small businesses work towards: being found by people who need what they offer, even when those people haven’t heard of them yet.
RIGHT. LET'S TALK MONEY.
HOW MUCH DOES aI VISIBILITY SUPPORT COST?
You don’t need to sign up for months of marketing support just to get some help figuring this out.
I work on a day rate, so we can focus on what your business actually needs. We’ll have a chat first, agree the priorities and be clear about what I can realistically tackle in the time.
PER DAY
£180
WHAT'S INCLUDED?
6 hours focused on your business.
Depending on where you need help, that time could include:
Reviewing your website and current AI visibility
Identifying unclear or missing business information
Researching customer questions and content opportunities
Improving existing service pages or writing FAQs
Updating relevant business profiles
A handover explaining what’s changed and any next steps
We’ll agree your priorities before you book. These are examples of the work we can focus on, rather than everything included in a single day.
NOT SURE HOW MUCH HELP YOU NEED?
That’s what our first chat is for. Tell me a bit about your business and what you’re struggling with, and I’ll suggest a sensible starting point.
If the work needs more than one day, I’ll explain why and agree the cost with you first. You can also book an initial day to review where you are and tackle the most useful improvements we have time for.
BASED IN GLOSSOP. HERE TO HELP.
AI VISIBILITY SUPPORT FOR SMALL BUSINESSES IN GLOSSOP & THE HIGH PEAK.
If you’re running a small business in Glossop or the High Peak and wondering what all this AI search stuff means for you, you’ve got someone local you can ask.
I’ll help you work out whether your website clearly explains what you offer, what information needs some attention and where to start - without assuming you’ve got an agency-sized budget.
That could mean improving your service pages, answering the questions customers ask before booking or making sure your business information accurately reflects what you do and where you work.
I’m based in Glossop and support independent businesses across the High Peak, Derbyshire and beyond. You’ll deal directly with me, from the first slightly baffled conversation through to getting the work done.
AI visibility support can be done remotely, so I also work with small businesses across the UK. Same practical help, same plain English. We’ll just have our chat on a screen.
nOT IN GLOSSOP? YOU’RE STILL ALLOWED.
YOU’VE PROBABLY GOT QUESTIONS
AI VISIBILITY FAQs
Wondering how to show up on ChatGPT, whether this is just SEO with a new name or where on earth to start?
I’ve answered some of the questions you might have before asking for a hand.
And if yours isn’t here, just ask me.
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It’s about whether your business gets found and accurately described when people use tools like ChatGPT or Google’s AI search features to look for information, services or recommendations.
My work focuses on making your website and business information clearer, more useful and easier to understand. So when someone’s looking for what you offer, there’s better information available about you.
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There isn’t a “list my business on ChatGPT” button. Annoying, I know.
A sensible starting point is making sure your website can be accessed by its search tools and clearly explains your services, who you help and where you work. Accurate business profiles and useful content are worth reviewing too.
I can help check those foundations and tackle the gaps. Being accessible makes discovery possible; it doesn’t guarantee a recommendation.
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They overlap quite a bit, so you don’t necessarily need two completely separate projects.
SEO helps search engines find and understand your website. Much of that same work - clear service pages, useful content and a well-organised website - is relevant to AI search too. Google specifically says its SEO foundations still apply to its AI search features.
We’ll look at what your business needs and agree the work together, rather than making you choose between two things you’re still getting your head around.
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No - and I’d be asking a few questions of anyone who says they can.
ChatGPT doesn’t guarantee search placement. What I can do is improve the information we can control and help remove obvious obstacles to your business being discovered.
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Not necessarily. Please don’t panic and start deleting things.
We may be able to work with what you’ve already got: clearer service descriptions, better-organised pages, useful answers to customer questions and up-to-date business information.
I’ll look at your existing website first. If there are limitations that need your website developer’s help, I’ll explain them.
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There isn’t an answer like “you’ll definitely appear in three weeks” I’m afraid.
I can give you a timescale for completing the agreed work. When - or whether - that leads to an AI mention, website visit or enquiry is a separate matter.
Where useful, we can review a consistent selection of questions over time and look at referral traffic and enquiries. One screenshot is a useful example, but it won’t tell us the whole story.
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My day rate is £180 for six hours, with the priorities agreed before you book. That time includes the research, review and practical work we’ve agreed to focus on.
You don’t have to sign up for ongoing support. We can start with one day, tackle what’s realistic and leave you with a clear explanation of what’s been done and any next steps.
If you need more help, we can discuss it. You’re allowed to book some support without acquiring a marketing person for life.
fED UP OF BEING INVISIBLE?
LET’S MAKE YOUR BUSINESS EASIER TO FIND.
If you know your business should be showing up more than it currently is, but you've got no idea whether the problem is your website, your keywords, your Google Business Profile or something else entirely, that's absolutely fine.
You don't need to diagnose the problem before you get in touch. That's my job.
Tell me a bit about your business, what you'd love to be found for and what's currently driving you mad, and I'll help you work out where we need to start.