Small business website designed by Joanne Pearce of Her Handmade Hustle

WEBSITE DESIGN • GLOSSOP • HIGH PEAK • DERBYSHIRE

A WEBSITE THAT LOOKS GOOD IS NICE.

ONE THAT ACTUALLY DOES ITS JOB IS bETTER.

I design and build websites for small businesses that need to look professional, make sense to their customers and — importantly — have a fighting chance of actually being found.

Based in Glossop in the High Peak, Derbyshire, I work with independent businesses locally and across the UK to create websites that bring together good design, useful content and SEO from the very beginning.

Because your website shouldn't just sit there looking pretty. It needs to earn its keep.


YOUR WEBSITE SHOULDN'T BE THE BIT OF YOUR BUSINESS YOU KEEP APOLOGISING FOR.

SOUND FAMILIAR?

Gifts by Granny small business website shown on desktop and mobile, designed by Her Handmade Hustle

Maybe you built it yourself when you first started and you've completely outgrown it.

Maybe your business has changed, but your website is still talking about things you stopped offering three years ago.

Maybe you're sending everyone to Instagram because you're slightly embarrassed to send them to your actual website.

Or perhaps you don't have one yet because every time you start thinking about pages, domains, SEO, keywords, copy and what the hell you're supposed to put on the homepage, you quietly close the tab again.

Whatever stage you're at, I'll help you work out what your website actually needs before we start worrying about how it looks.

Because the prettiest website in the world isn't much use if nobody can find it — or people land on it and still can't work out what you do!

WHAT ACTUALLY GOES INTO YOUR WEBSITE?

MORE THAN MAKING IT LOOK NICE

I don’t start with a template and spend a few hours making it pretty.

Before I build anything, I want to understand your business, what your customers are actually looking for and what your website needs to do for you.

That’s why my website builds include much more than the design itself. The structure, words, SEO, customer journey and all the fiddly behind-the-scenes bits are thought about too.

01

Before I start anything, we'll work out what pages you need, what your customers should find when they land on your website & how it all fits together so it’s easy to navigate.

STRATEGY & STRUCTURE

02

I'll research how people are searching for businesses like yours and use that to shape your pages, headings & content from the beginning.

KEYWORDS & SEO

03

Not sure what on earth to write? I’ll take care of that for you too! I’ll write copy that sounds like you while making it crystal clear what your business actually does.

wEBSITE COPY

04

I’ll bring your words, images and branding together into a Squarespace website that looks good, feels unmistakably like your business and is actually nice to use.

wEBSITE DESIGN

05

I’ll make sure everything works properly on mobile, is easy to navigate and makes it obvious what you want people to do next, wherever they land on your site.

MOBILE & CUSTOMER JOURNEY

06

Page titles, meta descriptions, headings, URLs, image optimisation and all the other behind-the-scenes stuff that helps your website do its job properly.

THE TECHY BITS

Basically, I'm looking at the whole website — not just choosing some nice fonts and calling it a day.

FROM “I NEED A NEW WEBSITE” TO “IT’S LIVE!”

SO, HOW DOES THIS ACTUALLY WORK?

You don’t need to turn up with your website mapped out, your keywords researched and every word written. That’s quite literally what you’re paying me for.

I’ll guide you through the whole thing, ask you plenty of questions and make sure I’ve got what I need before I start building.

01

WE HAVE A PROPER CHAT

We’ll talk about your business, what you offer, who you want to reach and what’s currently working — or driving you absolutely mad — about your existing website.

02

I DO THE HOMEWORK

I’ll research your competitors, keywords and what people are actually searching for, then work out the structure and content your website needs before I start building anything.

03

I BUILD THE THING

This is where it all comes together. I’ll write the copy, build your Squarespace website, add your SEO and make sure everything works properly across desktop and mobile.

04

wE TWEAK & GO LIVE!

You’ll get the chance to look through everything and feed back before we make the final tweaks. Once we’re both happy, we’ll get your new website live and ready to do its job.

You’ll know what’s happening at every stage — without having to become a website designer yourself in the process.

A REAL-LIFE EXAMPLE

FROM DATED WEBSITE TO SOMETHING THAT ACTUALLY FITS THE BUSINESS.

URBANBERRY RECRUITMENT

A new website for an established recruitment business that had outgrown its old one.

Urbanberry Recruitment specialises in recruitment across Business Travel and Travel Technology, working with both employers looking for brilliant people and candidates looking for their next move.

Their existing website had plenty of good information, but the business had moved on and the site needed to catch up.

The new website needed to make it immediately clear what Urbanberry does, who they help and where each type of visitor needs to go — without losing the personality that makes them Urbanberry in the first place.

So rather than simply giving the old site a prettier coat of paint, I've looked at the whole thing.


Separate journeys for candidates and employers, so people can get to the information that's actually relevant to them.

CLEARER STRUCTURE

Restructuring and refining the content around Urbanberry's specialist areas, including Business Travel and Travel Technology recruitment.

SEO & WEBSITE CONTENT

Making their live vacancies a proper part of the website journey, rather than something that feels bolted on. Their current site carries searchable live roles across the travel sector, so this is an important part of what the website needs to do.

JOBS THAT ARE EASY TO FIND

Keeping the warmth, humour and human approach that sets them apart from much more corporate recruitment companies.

STILL VERY URBANBERRY

Because a new website shouldn't make your business look like everybody else's. It should make it much easier to understand why somebody should choose yours.

Urbanberry Recruitment website displayed on a laptop

RIGHT. LET'S TALK MONEY.

HOW MUCH DOES A SMALL BUSINESS WEBSITE COST?

My small business website builds currently start from £1,200.

I know. An actual price on a website. Revolutionary.

The final cost depends on what your website needs, how many pages we're creating and whether there’s anything slightly more complicated involved — but I’ll always give you a clear quote before we start.


WEBSITE DESIGN fROM

£1,200

WHAT'S USUALLY INCLUDED?

A typical small business website includes:

  • Website planning & structure

  • Keyword & competitor research

  • SEO-focused website copy

  • Squarespace design & build

  • Up to 5 core pages

  • Mobile optimisation

  • On-page SEO setup

  • Contact forms & calls to action

  • Final checks & launch support

  • A handover so you actually know how to use the thing afterwards

NEED SOMETHING A BIT BIGGER?

If you need additional pages, ecommerce, booking functionality, more extensive content or something else outside a standard website build, that's absolutely fine. I'll work out what's needed and quote for the additional work separately.

The important bit? You'll know what it's going to cost before I start. If something you need sits outside the original quote, we'll talk about it first — there won't suddenly be a mysterious extra £400 appearing at the end.

WEBSITE DESIGN, BUT LOCAL

LOOKING FOR A WEBSITE DESIGNER IN GLOSSOP OR THE HIGH PEAK?

Hello! I’m based in Glossop, Derbyshire, and I work with small and independent businesses locally who need a website that does a bit more than simply exist.

Whether you’re starting from scratch, have completely outgrown the website you built yourself five years ago, or just know the one you’ve got isn’t doing your business justice anymore, I can help with the whole thing - from working out what you actually need to getting it built and live.

I work with businesses across Glossop, Hadfield, Tintwistle, Charlesworth, New Mills, Buxton and the wider High Peak and Derbyshire area.

And because I’m local, if you’d rather talk through your website over a coffee than another Zoom call, we can!

I also design websites for small businesses across the UK, and the whole process can be done remotely — so you absolutely don’t need to live down the road to work with me!

nOT IN GLOSSOP? YOU’RE STILL ALLOWED.

Joanne Pearce of Her Handmade Hustle in Norfolk Square, Glossop
Joanne Pearce of Her Handmade Hustle in Norfolk Square, Glossop

YOU’VE PROBABLY GOT QUESTIONS

WEBSITE DESIGN FAQs

Wondering about cost, SEO, timings or whether you need to write all the words yourself? I’ve answered some of the things small business owners usually want to know before we get started.

And if yours isn’t here, just ask me.

tHINKING IT’S FINALLY TIME?

LET’S GET YOUR WEBSITE WORKING AS HARD AS YOU DO.

If you've been putting off sorting your website because it feels like a massive job, I promise it's much less overwhelming when you've got someone helping you piece it all together.

Whether you've got a half-finished website, an ancient one that's been hanging around since 2017, or absolutely nothing apart from a business and a vague idea...that's enough to get the conversation started!

Tell me a bit about what you do, where you're at and what you'd love your website to achieve, and we'll take it from there.