Why Do Customers Choose One Business Over Another?
Joanne Pearce Joanne Pearce

Why Do Customers Choose One Business Over Another?

Ever looked at a competitor and thought: "What have they got that I haven't?!" This article explores why customers choose one business over another and the small things that build trust, confidence and more enquiries for your small business.

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How to Get Your Business Found by AI (Not Just Google)
Joanne Pearce Joanne Pearce

How to Get Your Business Found by AI (Not Just Google)

The way people are searching is changing - and most websites aren’t ready for it. Learn how to get your business found by AI search tools like ChatGPT - not just Google and discover how to optimise your website so you show up when people ask for services, answers and recommendations online.

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Why newsletters still work for small businesses (even now)
Joanne Pearce Joanne Pearce

Why newsletters still work for small businesses (even now)

Newsletters are still one of the most effective ways for small businesses to turn interest into enquiries and sales. This post explains why email marketing works so well, how it supports social media and how newsletters can help your business stay visible without adding more pressure.

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